![]() The rise of messaging apps and related services hasn’t threatened email’s dominance as the primary form of Internet-based communication. Email Statistics Indicate the Medium is Growing in Popularity ![]() The largest generator of unsolicited spam messages in the world was China which made up 20.43 percent of global spam volume. While trends indicate the global spam rate is steadily decreasing each year, Statista concluded that spam messages accounted for 54.68 percent of email traffic in September 2019, down from the previous figure of 55 percent in 2018 and 69 percent in 2012. Email statistics indicate that most are actually spam. ![]() Unfortunately, emails aren’t always relevant or valuable. If you are still focusing on developing email marketing strategies for the outdated desktop model, you are not only going to disappoint a large segment of your mobile-focused customer base, but you may also find that your competition moves ahead of you. This is an email content marketing statistic that’s particularly important if you’re designing emails for upcoming campaigns. However, a recent study confirms an interesting fact about email: Now approximately 55% of emails are opened on mobile devices first. Before smartphones were ubiquitous, most people read emails on desktop computers. The way in which people check email is shifting. Usage Statistics Show Most People Check Their Emails on Mobile Devices Email statistics and interesting facts about email confirm it’s accessibility and versatility. Almost every industry relies on email, with marketers using email to send exclusive offers, customer support messages, order tracking updates, useful articles, apologies, important warnings and essential business updates - the list is nearly endless. In fact, 3.9 billion users sent email messages in 2019 and that number is expected to balloon to 4.3 billion by 2023, according to Statista. ![]() Email may not be new, but it’s still popular among Internet users. ![]()
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